Will TALF Work in the Credit Card Industry?

March 4, 2009, Written By Sarah Hefner

Yesterday, the Federal Reserve officially launched Term Asset-Backed Securities Loan Facility (TALF). It is a $200 billion program that is intended to start money flowing for small employers, credit card issuers, and auto lenders. While the government intends to use this to stimulate lending, it may not work exactly as expected in the credit card industry.

The purpose of TALF is to use $200 billion in loans to encourage investors to buy AAA securities that are backed by new consumer and small business loans. The Fed says the program could generate up to $1 trillion of lending for businesses and households. Requests for loans will be accepted starting March 17. Funds will be dispersed later in the month. If TALF works, it unclogs the credit pipeline, making it easier for Americans to finance large and small purchases at lower rates, and helping revive the economy.

Experts say that while this ideally helps the economy to recover, there are some important warnings to consider:

*Remember that questionable loans are one of the reasons we got into this economic mess. Unfortunately today, consumers are deeper in debt, have possibly lost their jobs or have experienced a pay cut or furlough, and have seen the value of their home and investments drop.

*This is not a good time for consumers to do significant borrowing and increase debt, even if it initially helps stimulate the economy.

*Credit card issuers also aren’t in a position to increase their lending. They are trying to stay afloat despite a growing delinquency rate that threatens to pull them under. American Express even offered $300 as an incentive for some of their higher risk customers to pay off their balance and close their account.

Issuers and financial institutions joined together to create a website, HelpWithMyCredit.com, and a toll-free number to help their cardholders pay off their credit card balances instead of defaulting or declaring bankruptcy.

Currently, credit card issuers are still trying to recover and survive. Despite loud protests and anger from their cardholders, issuers have increased interest rates, lowered credit limits, and raised the standards for credit card approvals. Experts say it is not clear whether issuers are going to take the money and make new loans or just use it to get rid of some the bad debt they have on the books. They caution that even if TALF does open the credit markets again for more lending, beware of the easier access to credit for consumers during this recession.


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The information contained within this article was accurate as of March 4, 2009. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


About Sarah Hefner

Sarah Hefner has written for several publications as well as serving as an editor to various writers. She graduated from the School of Communications & Journalism at Auburn University with a Bachelor of Arts degree in Public Relations.

View all posts by Sarah Hefner