Wendy’s to Launch Mobile-Friendly POS Terminals at 2,600 Locations
Wendy’s is working to say ahead of the fast food competition by installing mobile friendly payment terminals at more than 2,600 locations. The new point-of-sale system will enhance the company’s mobile rewards program and promote opportunities for mobile ordering in the future.
The new POS system is currently being used in all 957 company-operated locations, but the company plans to have it in all of its locations by the end of 2016. These new terminals will give diners more opportunities to order and pay for their fast food.
Wendy’s is currently using mobile ordering in seven restaurants in the Columbus, Ohio market, and it plans to convert the Phoenix market by the end of this month. Wendy’s has a loyalty pilot program under way at this time in nine markets.
This shift to mobile ordering and digital payments is an attempt to appeal to younger audiences looking for even more convenience in their dining experiences. Wendy’s says they are focusing on “consumer-facing technology,” using the new terminals to engage customers like never before. Soon customers throughout the chain will be able to order, track and pay for their food on their phones without ever waiting in line.
“Platforms such as mobile payment, mobile ordering and loyalty programs are rapidly growing in the retail marketplace and provide potential benefits such as consumer convenience, increased transactions, higher check, faster speed of service and a seamless brand experience,” Emil Brolick, CEO of Wendy’s, said in a statement.