Wells Fargo Introduces New Credit Card Rewards Program

Wells Fargo Introduces New Credit Card Rewards Program

March 22, 2016         Written By John H. Oldshue

Wells Fargo announced a new credit card rewards program called Go Far Rewards. The new program allows customers to redeem their rewards at Wells Fargo ATMs, use rewards toward a qualifying checking or savings account or apply the rewards to the principal balance of a Wells Fargo loan, including mortgages, home equity loans, credit cards and personal or auto loans.

Customers can also pool rewards with other customers, gift rewards to friends or charities, and create wish lists.

“Customers use their credit cards to pay for ordinary things they do every day, and we want the rewards they earn from doing that to feel extraordinary,” said Beverly Anderson, head of Consumer Financial Services for Wells Fargo. “With an emphasis on the flexibility and accessibility our customers told us they want, we spent the past few years updating our rewards program so significantly we felt it deserved a new name.”

Key program features include:

  • The ability for cardholders to redeem their rewards toward a “CharityChoice” gift card, which allows them to make donations.
  • Customers can deposit rewards into their checking or savings accounts.
  • A program that helps customers reward themselves with travel. This interactive search engine, “How Far Can I Go,” shows customers various destinations they can visit based on their accumulated rewards.
  • Rewards redemption for merchandise, gift cards and digital downloads.
  • An app that allows cardholders to personalize their experience using a “Tailor Your Preferences” widget, which enables customers to rate reward categories.

Last year, Wells Fargo became the first major U.S. financial services provider to allow customers to redeem cash rewards from any Wells Fargo ATM.

The information contained within this article was accurate as of March 22, 2016. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


About John H. Oldshue

John Oldshue is the creator of LowCards.com. He worked for over 15 years in television and won an Emmy award for his reporting. He covers credit card rate issues for LowCards.com.
View all posts by John H. Oldshue
Top Features : 1.5% cash back on all purchases; $150 bonus after spending $500 in first 3 months
Top Features : 2% cash back on purchases: 1% when you buy plus 1% as you pay; 0% APR for 18 months on balance transfers
Top Features : $200 bonus after spending $1,000 in first 90 days; no annual fee; 0% intro APR for first 12 billing cycles
Top Features : 4% cash back on dining & entertainment, 2% at grocery stores; $500 bonus after spending $3000 in first 3 months
Top Features : No annual fee; 3% cash back on dining & entertainment; 2% on groceries; $150 cash bonus after spending $500 in first 3 months
Top Features : 1.5% cash back on every purchase; access to higher credit line after making first 5 monthly payments on time