Walmart to Launch EMV-Enabled Credit Card

Walmart to Launch EMV-Enabled Credit Card

September 10, 2014         Written By Lynn Oldshue

Shoppers who use the Walmart credit card will be able to enjoy enhanced security as the store rolls out its chip-and-PIN credit cards. This is part of a significant and widespread movement in the United States projected to be completed in October 2015.

Walmart is not the first retailer to use EMV technology in its credit cards. The first major retailer to do this was Walmart’s sister company, Sam’s Club, which issued a chip-enabled MasterCard in June.

Walmart has been a long-term advocate for chip-enabled credit cards in the United States. The store started installing EMV-capable terminals at its checkout counters eight years ago, before this technology was very well known. These EMV-capable terminals are currently operating in more than 4,600 Walmart stores across the United States, and the company hopes to implement the terminal technology in its remaining stores by the end of the year.

The new EMV credit cards from Walmart offer a cash back program, where customers earn $5 for every $500 they spend. The card also takes 5 cents off the price of every gallon of gas consumers purchase from Walmart gas stations, or 15 cents for every gallon of gas they buy during the “Great Gas Rollback” promotion, which usually takes place throughout the summer.

The information contained within this article was accurate as of September 10, 2014. For up-to-date information on any of the terms, cards or offers mentioned above, visit the issuer's website. Many of the offers on this article are from our affiliate partners, and may be compensated if you take action with any of our affiliate partners.


About Lynn Oldshue

Lynn Oldshue has written personal finance stories for for twelve years. She majored in public relations at Mississippi State University.
View all posts by Lynn Oldshue