Walgreens Integrates Balance Rewards Program with Android Pay
Walgreens has become the first retailer to integrate its balance rewards system with Android Pay. Walgreens Balance Rewards members can automatically apply their rewards at checkout when using Android Pay, and can earn more rewards to use for future transactions.
Walgreens launched a similar program with Apple Pay last November.
Users simply enter their Balance Rewards information into their mobile wallets, and then use the mobile wallet at checkout. Once the card reader registers the Apple Pay or Android Pay account, it will apply the appropriate rewards to the purchase, and allow the user to complete the checkout.
With over 85 million active users in the Balance Rewards program, Walgreens will likely see positive results from its new Android Pay integration. Signing up is free, and new members can join online or in stores. Users earn special discounts on medications and items in the store, along with loyalty points that can reduce the price of transactions.
Users who do not shop with Android Pay or Apple Pay can still log into their Balance Rewards account at the register with the phone number tied to the account. With mobile wallets though, there is no need to remember which phone number is connected to the account, and the process can be completed with just a couple swipes of the phone.
“We want to make in-store payments simpler for everyone, so we’ve worked with Walgreens to implement Balance Rewards with Android Pay in their stores nationwide – giving customers instant, frictionless access to their loyalty card when they pay,” said Pali Bhat, Google senior director of product management. “Now, Walgreens customers can speed through the entire checkout process in as few as two taps with their Android phones.”