Voice Assistants Coming to Sonic Drive-In and Other Restaurants
Mastercard has partnered with ZIVELO to bring AI-powered voice assistants to self-serve restaurant kiosks. The companies plan to pilot the program at select Sonic Drive-In locations, starting later this year.
The goal is to enhance the experience at quick service restaurants (QSRs). Healey Cypher, CEO of ZIVELO, said, “Drive-thru accounts for 70% of QSR transactions, yet the experience has remained more or less untouched by innovation.”
The program works much like Alexa or Siri. To place an order, a customer could say, “Hey Sonic, I want a hamburger and a small fry.” This will pull up a menu of related items, so the customer can ultimately choose what he or she would like. The technology also creates a more dynamic menu structure, which can be personalized for each merchant, season and location.
Mastercard will be showcasing this technology at the National Restaurant Association Show in Chicago this weekend.
This is not the first time Mastercard has tapped into AI technology. Last year, Mastercard announced they were working on bringing their mobile wallet MasterPass to Alexa, Google, and other voice assistants. However, the company was worried about data security. Since MasterPass involves a person’s financial information, it’s important this information is only given to the right person. Mastercard was working on ensuring devices had effective voice authentication or other security measures to verify a person’s identity.