Visa Teams with Marvel Comics to Teach Personal Finance
Visa and Marvel have joined forces to release an educational comic book that teaches readers about personal finance. Guardians of the Galaxy: Rocket’s Powerful Plan introduces the young and the old to basic money management concepts.
“Working on this comic was a unique opportunity that enabled us to introduce core concepts about finance and savings using the Guardians of the Galaxy and Ant-Man in a fun, action-packed story,” Darren Sanchez, Marvel Custom Solutions Editor, said.
In addition to the Guardians of the Galaxy characters, Iron Man is makes an appearance in the story.
Visa has also partnered with the Public Library Association (PLA) to make the comic available at libraries across the United States.
“At Visa we believe that financial education is most effective when the public and private sectors work together,” said Hugh Norton, Head of U.S. Financial Education, Visa Inc. “Our partnership with Marvel and the Public Library Association allows us to make financial education entertaining and engaging, while also offering educators a resource that introduces basic money management concepts to the classroom.”
An online version of Guardians of the Galaxy: Rocket’s Powerful Plan is available for free through Practical Money Skills for Life, which is a teacher-tested and approved education program that Visa launched in 1995.
Visa and Marvel have worked together before. Their first educational comic, Avengers: Saving the Day, was released in 2012. It is available in more than nine languages, and over 497,000 copies have been distributed.
The new comic will be available worldwide in 16 languages.