Visa Envisions a Cashless Super Bowl
Visa and the NFL have extended their partnership through the 2025 season. Visa has been the Official Payment Services Technology Partner for the NFL since 1995.
This year, Visa is encouraging fans to use digital and contactless payment systems at Super Bowl LIII. Lynne Biggar, chief marketing and communications officer for Visa, says, “Looking ahead, we see a cashless future for NFL fans where events, including future Super Bowls, are digital, creating a more secure and seamless payment environment for fans and concessionaires alike.”
Visa is implementing an MVP checkout line at the NFL Shop locations for Super Bowl LIII. Fans can go through the express checkout lane if they are paying with a mobile wallet, contactless card, or wearable device. Super Bowl LIII will also feature “more than 30 cashless concessionaires throughout the stadium.”
As part of the renewed agreement, Visa will continue to be the preferred payment provider for all domestic NFL events, including the NFL Draft, the Pro Bowl, and the Super Bowl. The company also processes payments for concessions, ticket sales, and NFL Shop purchases.
This is not the first time Visa has made a push for a cash-free future. In 2017, Visa enacted The Visa Cashless Challenge, which encouraged small businesses to go cashless. The challenge was mostly designed for food trucks, cafes, and other eateries. Visa offered up to $10,000 for 50 businesses that chose to accept only digital and card-based payments.