Visa Checkout Expands to 6 Million Users
Visa Checkout, Visa’s mobile wallet, continues to undergo substantial growth.
Introduced just over a year ago, Visa Checkout now claims to have over six million registered users, up 92% from the beginning of 2015. In addition, Visa Checkout has experienced an average monthly enrollment growth rate of over 30% in both June and July.
Visa Checkout continues to add a number of major retailers each month, with Shutterfly, Under Armour, Best Buy, Taco Bell and Barnes & Noble recently offering the service. The number of global merchants offering Visa Checkout now totals close to 250,000.
Visa Checkout allows consumers to store their card’s information without having to re-enter it every time they make an online transaction. A thumbnail of the card shows up as an option for payment. Consumers simply enter their username and password, and the transaction is completed.
Visa Checkout, which competes with MasterPass and PayPal, can be used with other non-Visa credit cards, much like any traditional mobile wallet.
The service is now offered in 16 countries: Australia, Argentina, Brazil, Canada, Chile, China, Colombia, Hong Kong, Malaysia, Mexico, New Zealand, Peru, Singapore, South Africa, United Arab Emirates, and the United States.
Visa’s initial digital wallet, V.me, was originally available in the United States, Australia and Canada, but it was replaced with Visa Checkout last year.