Study Reveals What Consumers Want from Mobile Payments

Study Reveals What Consumers Want from Mobile Payments

September 16, 2015         Written By Lynn Oldshue

A first-of-its-kind global study reveals what consumers want from the mobile payment market. According to the survey, consumers are seeking out newer, more convenient ways to pay for items.

What makes this study rather unique is the methodology used for gathering the data. Instead of directly speaking to people or conducting an online poll, MasterCard partnered with PRIME Research to gather data through a process called “social listening.” The organizations analyzed a staggering 1.6 million online conversations about shopping and retail to see how consumers really feel about their payment options.

In general, digital wallets proved to be the most convenient payment solutions, according to the unprompted online conversations. The most discussed topic across social media platforms was the availability of benefits and rewards in the shopping industry, while the acceptance of new payment forms–like digital wallets–was the second most discussed topic.

North America reported the highest percentage of positive conversations about digital wallets, as well as the highest percentage of conversations altogether about contactless payments.

Twitter was the most popular social media platform for discussing shopping and retail, but it was not the only one that the surveyors assessed. Facebook, Forums, Instagram, Weibo, Google+ and YouTube were also involved in the study.

 

The information contained within this article was accurate as of September 16, 2015. For up-to-date information on any of the terms, cards or offers mentioned above, visit the issuer's website. Many of the offers on this article are from our affiliate partners, and LowCards.com may be compensated if you take action with any of our affiliate partners.

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lynn-oldshue

About Lynn Oldshue

Lynn Oldshue has written personal finance stories for LowCards.com for twelve years. She majored in public relations at Mississippi State University.