Tina Fey Promotes New AmEx EveryDay Card Aimed at Busy Moms
American Express is launching a new credit card aimed at busy multi-taskers that features no annual fee and a special rewards program.
Rather than rewarding users based on how much they spend, EveryDay from American Express offers rewards based on how often cardholders use their cards.
Use the EveryDay card at least 20 times within a billing period and cardholders will earn 20% extra rewards points on those purchases, excluding refunds and store credits. The card pays two times the points on the first $6,000 of purchases at supermarkets in the United States, and one point for every dollar spent on all other purchases.
The card comes with a 0% introductory rate on both purchases and balance transfers for the first 15 months. After that, the APR will be a variable rate, currently 12.99% to 21.99%, based on the applicant’s creditworthiness.
Since the card is designed for multi-taskers and moms who go through numerous transactions in a short period of time, American Express has tapped Tina Fey to help promote the card.
EveryDay comes with smart chip technology, which will make it more secure than a traditional credit card.
“The average American uses their credit or debit card twice a day, and shops most within 20 minutes of their home,” said Josh Silverman, president, Consumer Products & Services, American Express. “So we designed a card that doesn’t require you to change your daily ritual–but rewards you for where you already shop.”
The American Express EveryDay card is scheduled to hit the market by April 2, 2014.