Target Solves Slow Chip Card Checkout with Wallet App

Target Solves Slow Chip Card Checkout with Wallet App

December 5, 2017         Written By Lynn Oldshue

Do you dread using your chip credit card at the register because of the slow transaction times? It only takes a few more seconds to “dip” instead of “swipe,” but that can seem like an eternity with a line of angry customers behind you.

Target is hoping to end those woes with the new Wallet feature in the Target app. The company says Wallet is “up to four times faster than other payment types,” though they did not specify the average transaction time.

Currently, Wallet only works with Target REDCards, but consumers will be able to use Target gift cards in the app in an upcoming expansion. Wallet also uses Cartwheel and Weekly Ad coupons, so consumers can redeem coupons within the app before checkout. In other words, a shopper can select all applicable coupons for a transaction ahead of time so all the cashier has to do is scan the code on the customer’s phone. The shopper can also pre-select a REDCard on file to pay for the purchase without a physical card.

Competing digital wallet Walmart Pay works with any Visa, MasterCard, American Express or Discover payment card, as well as Walmart gift cards and e-gift cards. Walmart Pay cannot yet automatically apply digital coupons to a transaction, but shoppers can use paper coupons at the register and use Savings Catcher to get more money back once the purchase is complete.

Target’s Wallet may not be as advanced as Walmart Pay in certain areas, but it could be a valuable tool for frequent shoppers who use coupons at the store. The fast transaction times may also encourage people to use the digital wallet. A survey from earlier this year showed 55% of consumers were hesitant about using chip cards because of the speed of the transactions.

The information contained within this article was accurate as of December 5, 2017. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


About Lynn Oldshue

Lynn Oldshue has written personal finance stories for for twelve years. She majored in public relations at Mississippi State University.
View all posts by Lynn Oldshue
Featured Low Interest Card
Top Features : 1.25X miles on every purchase; no annual fee; bonus of 20,000 miles once $1,000 is spent in first 3 months
Featured No Annual Fee Card
Top Features : Earn cash back twice. 1% when you buy plus 1% as you pay; 0% APR for 18 months on balance transfers
Featured Bad Credit Card
Top Features : Reports to all three credit bureaus, perfect credit not required for approval
Featured Fair Credit Card
Top Features : No annual fee; access to higher credit line after making first 5 monthly payments on time
Featured Limited/No Credit
Top Features : No annual fee; reports to major credit bureaus; access to higher credit line after making first 5 monthly payments on time
Featured Bad Credit Card
Top Features : No Annual Fee; Cash Back match at the end of your first year; Social Security Alerts