Target Makes Price-Matching a Permanent Policy

Target Makes Price-Matching a Permanent Policy

January 9, 2013         Written By Bill Hardekopf

During the past holiday shopping season, Target instituted a policy where they matched lower prices offered by select online retailers on identical items. Yesterday, Target announced they would make this a year-round policy.

If a Target shopper has proof of a lower price on an identical product from certain online competitors, the shopper can request a price match at the guest services desk. The price matching is also good for seven days after a purchase at Target.

Target, the nation’s second largest retailer, will match prices with competitors such as Walmart, Amazon, Best Buy, Toys R Us and Babies R Us. The chain will also match prices with those offered on

The price-matching policy is becoming more popular to prevent shoppers from a practice called “showrooming,” where consumers learn all about a product at a brick-and-mortar store and then go online to buy the item for less.

This entry was posted in Credit Card News and tagged Target , Walmart , Best Buy , Toys R Us , Amazon , Babies R Us , price matching , showrooming

The information contained within this article was accurate as of January 9, 2013. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


About Bill Hardekopf

Bill Hardekopf is the CEO of and covers the credit card industry from all perspectives. Bill has been involved with personal finance for over 15 years. He is a frequent contributor to Forbes, The Street and The Christian Science Monitor.
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