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Only 16% of Consumers Have Used Voice-Assisted Shopping

The rise in voice-assisted devices has forced retailers to feverishly change their marketing and ecommerce strategies. However, new data from RetailMeNot suggests that those efforts may not be that impactful. The survey of over 5, 000 consumers found that only 16% of consumers have used voice assistants to make a purchase. Retailers have picked up

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