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Millennial Parents Prefer In-Store Back-to-School Shopping

Nearly three out of four (72%) of Millennial parents prefer shopping for back-to-school items in brick-and-mortar stores, as they say it helps them remain within their budget, according to a recent study conducted by Citi Retail Services. While sticking to their budget is the main reason Millennial parents are choosing in-store shopping, it is not

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