online shopping

Customers Search Online While in Stores – How Are Retailers Adjusting?

According to the latest Mastercard SpendingPulse report, retail sales during the Christmas season increased 4.9% over last year. Online sales jumped 18.1% from 2016 to 2017, but that didn’t stop shoppers from traveling to the stores. Retailers are now facing an interesting new challenge. Even when shoppers are in the stores, they are looking up