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Consumers Making Faster Decisions on Major Purchases

More shoppers are researching large purchases online and making decisions faster, according to Synchrony Financial’s 5th Annual Major Purchase Consumer Study. The study, which surveyed 2,775 respondents, found 85% of shoppers are doing their research online–up from 80% last year–and using multiple resources. 68% visited retailer’s websites, more than 60% used search engines, over half used manufacturer’s

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