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Mobile Banking Can Increase Banks' Revenue, Lower Attrition

January 26, 2016 mobile banking , Fiserv , branch banking , mobile banking usage , mobile banking use , average revenue , bank revenues , customer attrition , increased revenues , Matt Wilcox , mobile banking adoption , product holdings , transaction frequency John H. Oldshue

Banks and credit unions that adopt mobile banking can expect lower customer attrition and increased product holdings, transactions and revenue, according to a recent study by Fiserv, Inc. The study evaluated the data of more than 67,000 mobile banking users at eight credit unions and nine banks for an entire year. The researchers focused on

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