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Millennials are More Loyal to Gas Discounts than Brands

Millennials are more willing than Baby Boomers or Generation X consumers to switch retailers (78%) or brands (55%) to earn fuel savings, according to a new study, “The Roads to Rewards: What Drives Millennial Loyalty?” The survey, which was conducted by Ipsos eNation on behalf of Excentus, a company specializing in fuel rewards programs, showed

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