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PayPal May Increase Consumers’ Willingness To Buy From New Businesses

Consumers may be more willing to buy from new businesses if PayPal is an accepted payment option, according to a new study from Ipsos. In a simulated scenario, 52% of PayPal users were willing to buy from an unfamiliar business with PayPal as a payment option, compared to 24% when PayPal was not an option. Consumers

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