Starz Will Soon Allow Subscription Payments on Prepaid Cards

February 20, 2017, Written By Natalie Rutledge

Prepaid cards are unheard of in subscription television. Most premium channel providers like HBO and Cinemax are sold as add-ons to standard cable bundles. In order to watch shows from those channels, a viewer must pay for cable, and then pay for that channel or a package of premium channels.

Starz is looking to change that paradigm. They already have a program set up with Amazon that allows users to subscribe for $10 a month with no cable required. However, that requires a person to have an Amazon Prime membership. In order to view Starz on a TV instead of a computer or smartphone, the user must have Amazon Fire TV or an Amazon Fire TV Stick. This option still isn’t all that convenient.

Starz CEO Chris Albrecht told the Code Media conference the channel will be launching a prepaid card program for users who do not want a cable bundle. He referred to it as “a prepaid card for people who don’t have credit cards.”

The cards will be sold in retail stores, similar to how iTunes gift cards and Netflix subscription cards are offered in checkout lines. Starz has not yet announced the details for the prepaid card program, but they hope to release it early this year.



The information contained within this article was accurate as of February 20, 2017. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


About Natalie Rutledge

Natalie Rutledge majored in Communications at Mississippi State University. She was in sales for a number of businesses and spent nine years working as a communications advisor to various entities. Natalie can be contacted directly at natalie@lowcards.com
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