Starz Will Soon Allow Subscription Payments on Prepaid Cards
Prepaid cards are unheard of in subscription television. Most premium channel providers like HBO and Cinemax are sold as add-ons to standard cable bundles. In order to watch shows from those channels, a viewer must pay for cable, and then pay for that channel or a package of premium channels.
Starz is looking to change that paradigm. They already have a program set up with Amazon that allows users to subscribe for $10 a month with no cable required. However, that requires a person to have an Amazon Prime membership. In order to view Starz on a TV instead of a computer or smartphone, the user must have Amazon Fire TV or an Amazon Fire TV Stick. This option still isn’t all that convenient.
Starz CEO Chris Albrecht told the Code Media conference the channel will be launching a prepaid card program for users who do not want a cable bundle. He referred to it as “a prepaid card for people who don’t have credit cards.”
The cards will be sold in retail stores, similar to how iTunes gift cards and Netflix subscription cards are offered in checkout lines. Starz has not yet announced the details for the prepaid card program, but they hope to release it early this year.