Starbucks App Outperforming Other Mobile Wallets
In a world filled with mobile payment options, the most used tap-and-pay service isn’t what you might expect. It’s not Google Pay, Samsung Pay or Apple Pay. It’s the Starbucks app.
eMarketer projects that 23.4 million people over the age of 14 will use the Starbucks app to pay at a register this year. This is more than the estimated 22 million people who will use Apple Pay and the 11.1 million people who will use Google Pay. Samsung Pay estimates are just 9.9 million.
To clarify, eMarketer is measuring “proximity mobile payments.” This refers to payments made from a mobile app to a physical register. It does not include online payment providers like PayPal, which has 237 million active users.
Perhaps the biggest draw for the Starbucks app is its connection to the Starbucks rewards program. Users earn two stars for every $1 spent at the coffee chain, and points can be redeemed for food and beverages in store. Starbucks also has an order-ahead option that makes dining purchases easy on the app. Combine that with extra awards available with the Starbucks Rewards Visa Card, and it’s easy to see how the app has been so successful.
In 2014, Starbucks claimed to handle 90% of all mobile payments.