Starbucks to Introduce Prepaid Visa Rewards Card
Starbucks announced it has partnered with JP Morgan Chase to create a prepaid card that allows customers to earn Starbucks rewards points every time they make a purchase with their card.
The card will be available at the end of the year and can be used at any retailer that accepts Visa.
Every time customers use their card, they will earn “stars” that are transferred into their Starbucks account, which they can then redeem for rewards at Starbucks stores or online.
CTO Gerri Martin-Flickinger said the card is a part of the company’s plan to “open up its digital ecosystem and expand payment options.” This new prepaid rewards card will extend Starbucks’ current loyalty program, which was recently updated.
Currently, people earn a star for every visit and receive a free drink or food item after 12 visits. After April 12, though, customers will start earning two stars for every dollar they spend and receive their free item after earning 125 stars. Martin-Flickinger said the program currently has more than 12 million members in the United States.
Kevin Johnson, chief operating officer for Starbucks, said people will earn stars at a different rate on their prepaid card but details have not yet been announced.
JP Morgan Chase first partnered in October when Starbucks announced that Chase Commerce Solutions would be replacing Square as its payment processor, and that Chase Pay would be accepted at Starbucks stores.