Square Shuts Down its Food Pre-Order App
Square’s attempt at a pre-order food app for consumers appears to be over. The company announced that Square Order will be shut down this Friday, March 20, to focus on other parts of their business.
Square Order was designed to allow consumers to pre-order and pay for food from their favorite restaurants. Then, when a customer arrived at the establishment, he could simply pick up the order and go. The app was launched last May in San Francisco and New York City, and it was thought to be a reinvention of the failed Square Wallet.
Square sellers say there simply weren’t enough businesses using Square Order to make it a worthwhile venture.
“We’ve spoken with our sellers, and after careful consideration we’ve decided to retire the Square Order app. We are focusing our efforts on other tools and marketing services that help sellers grow their business,” the company said in a statement. “Though we are retiring pickup as a standalone app, customers will still be able to order items for pickup at their favorite local businesses by using the Square Online Store.”
Square was initially focused on small businesses, offering products for merchants who needed quick and affordable credit card processing solutions. Thus far, the company’s efforts to expand to the consumer market have not been successful. Square acquired restaurant delivery provider Caviar last year, which shows they may still be striving to make a mark on consumers.
Square is also working on a program known as Square Cash, where consumers can send money to one another via email or an app on their phones. This may be more congruous with the company’s original concept.