Southwest Airlines Alters Rewards Program
On Monday, Southwest Airlines informed members of its Rapid Rewards frequent-flier program that it is increasing the number of points needed to get Southwest’s cheapest tickets.
The “Wanna Get Away” reward flight bookings made on or after March 31, 2014 will require 70 points per dollar. This is a 16.7% increase from the 60 points per dollar currently required.
Southwest made the announcement through an email to its program members.
The Anytime and Business Select redemption rates and the points per dollar earned when flying will remain the same.
Southwest changed its frequent-flier program in 2011 to one that was based on dollars spent. Previously, customers earned a free roundtrip flight when they had flown 16 segments on the airline.