Smart Earwear Is Fueling Growth in the Wearables Market

Smart Earwear Is Fueling Growth in the Wearables Market

December 18, 2019         Written By John H. Oldshue

The worldwide wearables market saw significant growth in 2019, according to new research from the International Data Corporation (IDC). Over 305 million wearable devices are projected to ship by the end of 2019, up from 178 million in 2018.

The primary source of growth in this sector is the popularity of smart earwear. In order for an earpiece to be considered a ‘wearable,’ it must serve as more than just an audio transmitter. Traditional headphones are not considered wearables, but earpieces with smart assistants or ear-worn fitness trackers do fall into the wearable category.

Earwear represented 45.7% of the wearables market for 2019, and projected to reach 56% by the end of 2023. This year, 139.4 million earwear products have shipped around the world.

Smartwatches and wristbands each represent roughly one-quarter of the wearable market. The IDC projects a decline in popularity for wristbands as earwear continues to gain momentum. By 2023, the organization estimates that wristbands will only capture 14.3% of the market.

Wearables are expected to have a compound annual growth rate of 22.4% over the next four years. This would bring the total of devices sold to 489.1 million. Jitesh Ubrani, a research manager for IDC, says, “Underpinning the growth in the wearables market has been a drastic reduction in average selling prices.” The average price of a wearable device is projected to drop roughly $50 between 2019 and 2020, and prices should continue to decline in the years that follow.

The information contained within this article was accurate as of December 18, 2019. For up-to-date information on any of the terms, cards or offers mentioned above, visit the issuer's website. Many of the offers on this article are from our affiliate partners, and may be compensated if you take action with any of our affiliate partners.


About John H. Oldshue

John Oldshue is the creator of He worked for over 15 years in television and won an Emmy award for his reporting. He covers credit card rate issues for
View all posts by John H. Oldshue
Featured No Annual Fee Card
Top Features : Earn cash back twice. 1% when you buy plus 1% as you pay; 0% APR for 18 months on balance transfers
Featured Low Interest Card
Top Features : No annual fee; $150 statement credit after spending $1,200 in first 90 days; 0% on Purchases for 12 months and Balance Transfers for 18 months
Featured Balance Transfer Card
Top Features : 0% APR for 21 months on Balance Transfers and 12 months on Purchases; no annual fee, late fee or penalty rate
Featured Bad Credit Card
Top Features : Reports to all three credit bureaus, perfect credit not required for approval
Featured Fair Credit Card
Top Features : All credit types welcome to apply!