A Concerning Sign for Credit Card Issuers?

A Concerning Sign for Credit Card Issuers?

February 18, 2013         Written By Natalie Rutledge

The future growth of the credit card market may be impeded by some current trends with young adults.

Young adults, aged 18 to 35, are not as likely to use credit cards as their parents.

According to a recently released study by the Mercator Advisory Group, 59 percent of young adults have a credit card compared to 70 percent of senior adults.

In addition, these young consumers are three times more likely than their senior counterparts to reduce their credit card use in favor of debit cards: 36% of young adults compared to 12% of seniors.

“The anti-credit card sentiment appears to be waning,” stated Karen Augustine, manager of Customer Monitor Survey Series at Mercator Advisory Group. “But, issuers need to address the needs of the young adults in order to stimulate greater credit card volume.”

The study, entitled “Consumers and Credit: 2012: Come Back, Young Cardholders”, was conducted on 1,003 online consumers throughout the country in June 2012.



The information contained within this article was accurate as of February 18, 2013. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


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About Natalie Rutledge

Natalie Rutledge majored in Communications at Mississippi State University. She was in sales for a number of businesses and spent nine years working as a communications advisor to various entities. Natalie can be contacted directly at natalie@lowcards.com
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