Showrooming Up 156%

Showrooming Up 156%

October 15, 2013         Written By John H. Oldshue

Brick and mortar businesses are feeling the sting of showrooming.

Showrooming, where shoppers in a retail store use their mobile devices to check prices and buy elsewhere, has increased 156% over the past year.

The survey of 1,000 smartphone owners by Vibes, entitled “Mobile Consumer Report: Combat Showrooming with Personalization”, found this practice to be widespread because of the relative ease of making price comparisons on mobile devices when in a store.

According to the survey, 44% of the respondents showroom regularly. In addition, half the consumers in the survey use their devices to look up product reviews, a substantial increase from 31% a year ago.

Of the consumers that do showroom, 47% complete the transaction while in the store. Another 45% go to another location to complete the transaction.

The information contained within this article was accurate as of October 15, 2013. For up-to-date
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About John H. Oldshue

John Oldshue is the creator of He worked for over 15 years in television and won an Emmy award for his reporting. He covers credit card rate issues for
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