Alliance Data to Manage Toyota Co-Branded Credit Cards
Last week, the card service company Alliance Data Systems Corporation was selected by the Toyota Motor Corporation to manage the company’s existing co-branded credit card program.
Under the new agreement, Alliance Data will provide marketing services for Toyota and Lexus’s co-branded credit cards. In addition, Alliance Data will launch new private label credit cards for both brands, in which customers can earn loyalty points on their cards. Bonus points will be issued for Toyota- and Lexus-based purchases.
Through the rewards system that Alliance Data will create, customers can redeem their rewards for products and services from Toyota and Lexus. This means you can earn points by paying for your car repairs with your credit card and then use the points you earn to save money on future parts and services. Alliance Data will also build mobile credit apps for the Toyota and Lexus brands which will encourage brand loyalty among cardholders.
Alliance Data will be purchasing the existing co-branded credit card accounts sometime in the last quarter of 2015.
A subgroup of Alliance Data, Epsilon will provide credit card support for Toyota and Lexus inside the dealerships. Epsilon has provided client relationship services for Toyota since 2009.