Record Sales and Donations for Thanksgiving Weekend 2019
It’s no surprise that Black Friday and Cyber Monday 2019 crushed previous sales records, but those aren’t the only days with hearty growth. The Tuesday after Thanksgiving, known as ‘Giving Tuesday,’ has seen continual growth as well. This year, Americans donated $511 million online, totaling $1.97 billion when including offline donations.
Giving Tuesday is a movement that has steadily gained visibility. In 2015, only 18% of consumers knew about Giving Tuesday, compared to 93% who knew about Black Friday. Online donations in 2015 were approximately $117 million, less than one-fourth of the donations for 2019.
This year, PayPal reported a record amount of donations for Giving Tuesday. The platform processed a total of $106 million in online donations across 184 markets.
In their 2019 holiday trends predictions, Adobe said retailers would start their sales early because of the shorted holiday season. For reference, Thanksgiving was on November 22 in 2018, and it fell on November 28 this year. Since most holiday shopping occurs at the start of Thanksgiving, that gives retailers one week less to capitalize on consumer spending.
Adobe’s predictions were correct, as many retailers began their ‘Black Friday sales‘ on the Monday or Wednesday before Thanksgiving, or on Thanksgiving morning. The day before Thanksgiving, Americans had already spent $2.9 billion online, and they spent $4.2 billion on Thanksgiving Day. Black Friday ecommerce sales totaled $7.4 billion, and Cyber Monday came in at $9.4 billion.