Record Sales and Donations for Thanksgiving Weekend 2019

Record Sales and Donations for Thanksgiving Weekend 2019

December 5, 2019         Written By Lynn Oldshue

It’s no surprise that Black Friday and Cyber Monday 2019 crushed previous sales records, but those aren’t the only days with hearty growth. The Tuesday after Thanksgiving, known as ‘Giving Tuesday,’ has seen continual growth as well. This year, Americans donated $511 million online, totaling $1.97 billion when including offline donations.

Giving Tuesday is a movement that has steadily gained visibility. In 2015, only 18% of consumers knew about Giving Tuesday, compared to 93% who knew about Black Friday. Online donations in 2015 were approximately $117 million, less than one-fourth of the donations for 2019.

This year, PayPal reported a record amount of donations for Giving Tuesday. The platform processed a total of $106 million in online donations across 184 markets.

In their 2019 holiday trends predictions, Adobe said retailers would start their sales early because of the shorted holiday season. For reference, Thanksgiving was on November 22 in 2018, and it fell on November 28 this year. Since most holiday shopping occurs at the start of Thanksgiving, that gives retailers one week less to capitalize on consumer spending.

Adobe’s predictions were correct, as many retailers began their ‘Black Friday sales‘ on the Monday or Wednesday before Thanksgiving, or on Thanksgiving morning. The day before Thanksgiving, Americans had already spent $2.9 billion online, and they spent $4.2 billion on Thanksgiving Day. Black Friday ecommerce sales totaled $7.4 billion, and Cyber Monday came in at $9.4 billion.



The information contained within this article was accurate as of December 5, 2019. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


lynn-oldshue

About Lynn Oldshue

Lynn Oldshue has written personal finance stories for LowCards.com for twelve years. She majored in public relations at Mississippi State University.
View all posts by Lynn Oldshue
Featured Low Interest Card
Top Features : 1.25X miles on every purchase; no annual fee; bonus of 20,000 miles once $1,000 is spent in first 3 months
Featured No Annual Fee Card
Top Features : Earn cash back twice. 1% when you buy plus 1% as you pay; 0% APR for 18 months on balance transfers
Featured Bad Credit Card
Top Features : No Annual Fee; Cash Back match at the end of your first year; Social Security Alerts
Featured Fair Credit Card
Top Features : No annual fee; access to higher credit line after making first 5 monthly payments on time
Featured Limited/No Credit
Top Features : No annual fee; reports to major credit bureaus; access to higher credit line after making first 5 monthly payments on time
Featured Cash Back Card
Top Features : No Annual Fee, Bonus Offer, Cash Back