Only 16% of Consumers Have Used Voice-Assisted Shopping

Only 16% of Consumers Have Used Voice-Assisted Shopping

February 19, 2020         Written By John H. Oldshue

The rise in voice-assisted devices has forced retailers to feverishly change their marketing and ecommerce strategies. However, new data from RetailMeNot suggests that those efforts may not be that impactful.

The survey of over 5, 000 consumers found that only 16% of consumers have used voice assistants to make a purchase.

Retailers have picked up on this and have already started adjusting their strategies. This year, only 38% of retailers plan to add voice-assisted shopping to their platforms.

The survey also found that shipping has become a struggle for retailers: 63% say they struggle to keep up with their competitors. A large majority of consumers (82%) say they would rather have free shipping than pay a fee for expedited shipping. Over half (51%) say they are willing to wait slightly longer to receive their packages through eco-friendly shipping solutions, such as reduced packing materials or efficient route adjustments. However, 70% of consumers want the cheapest possible shipping option.

Rewards credit cards have also posed a threat for merchants. Two-thirds of retailers say they have trouble building enticing loyalty programs to compete with rewards cards. As a result, 88% of retailers plan to partner with a credit card provider or payment app in 2020.



The information contained within this article was accurate as of February 19, 2020. For up-to-date information on any of the terms, cards or offers mentioned above, visit the issuer's website. Many of the offers on this article are from our affiliate partners, and LowCards.com may be compensated if you take action with any of our affiliate partners.


john-oldshue

About John H. Oldshue

John Oldshue is the creator of LowCards.com. He worked for over 15 years in television and won an Emmy award for his reporting. He covers credit card rate issues for LowCards.com.
View all posts by John H. Oldshue
Featured No Annual Fee Card
Top Features : Earn cash back twice. 1% when you buy plus 1% as you pay; 0% APR for 18 months on balance transfers
Featured Low Interest Card
Top Features : No annual fee; $150 statement credit after spending $1,200 in first 90 days; 0% on Purchases for 12 months and Balance Transfers for 18 months
Featured Balance Transfer Card
Top Features : 0% APR for 21 months on Balance Transfers and 12 months on Purchases; no annual fee, late fee or penalty rate
Featured Bad Credit Card
Top Features : Reports to all three credit bureaus, perfect credit not required for approval
Featured Fair Credit Card
Top Features : All credit types welcome to apply!