Only 16% of Consumers Have Used Voice-Assisted Shopping
The rise in voice-assisted devices has forced retailers to feverishly change their marketing and ecommerce strategies. However, new data from RetailMeNot suggests that those efforts may not be that impactful.
The survey of over 5, 000 consumers found that only 16% of consumers have used voice assistants to make a purchase.
Retailers have picked up on this and have already started adjusting their strategies. This year, only 38% of retailers plan to add voice-assisted shopping to their platforms.
The survey also found that shipping has become a struggle for retailers: 63% say they struggle to keep up with their competitors. A large majority of consumers (82%) say they would rather have free shipping than pay a fee for expedited shipping. Over half (51%) say they are willing to wait slightly longer to receive their packages through eco-friendly shipping solutions, such as reduced packing materials or efficient route adjustments. However, 70% of consumers want the cheapest possible shipping option.
Rewards credit cards have also posed a threat for merchants. Two-thirds of retailers say they have trouble building enticing loyalty programs to compete with rewards cards. As a result, 88% of retailers plan to partner with a credit card provider or payment app in 2020.