Only 1 in 5 Americans Want Cash or Gift Cards for Christmas
Gift cards are an easy go-to gift for the holidays, but that doesn’t mean people actually want them. According to GiftHappy’s 2019 Holiday Gift Trends survey, only 22% of Americans say they prefer gift cards and cash over other gift alternatives.
Nearly half (49%) of respondents said they would like to receive several small gifts for the holidays. By comparison, 28% said they would like one large gift.
With regards to gift giving, 48% of participants said they like to browse stores or online shops to find gift ideas. Almost 26% of respondents strictly follow a gift list, and 14% ask friends and family members exactly what they want for Christmas. Less than 11% give gift cards or cash as their default.
Every year, Americans continue to shift online for holiday shopping. So it’s no surprise that 37% of shoppers said crowded stores are the worst part of holiday shopping. A separate study from Accenture showed that 55% of shoppers were less inclined to shop on Black Friday this year than they were last year. Why? Because they say they can find equally good deals on other sale days, and they can bypass the long lines in stores.
Only one in five respondents felt confident they could stay on budget this year. Respondents said they would most likely go over budget buying last-minute gifts, losing track of their finances, or giving friends or family members gifts they “deserve.”
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The information contained within this article was accurate as of November 11, 2019. For up-to-date
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