Online and Mobile Sales Reached Record Highs over Thanksgiving Weekend

November 29, 2016, Written By Bill Hardekopf
Online and Mobile Sales Reached Record Highs over Thanksgiving Weekend

Americans continue to transition from physical stores to mobile and online shopping.

Adobe estimates that online Black Friday sales this year will exceed $3 billion for the first time ever, and $1.1 billion of those transactions came from mobile devices.

Adobe also reports 56% of shoppers who visited retail websites did so from their mobile devices, and 40% of online sales were made through mobile devices.

In a separate study, PayPal found one third of its customers’ Thanksgiving and Black Friday transactions were conducted on mobile devices. PayPal users spent a staggering $10,781 per second on Thanksgiving and $15,507 per second on Black Friday.

The National Retail Federation says over 154 million consumers shopped over Thanksgiving weekend, compared to 151 million last year. Online sales surpassed in-store sales for the second year in a row. 109 million consumers shopped online during the holiday weekend, compared to 99 million that visited stores. Last year, those numbers were 103 million and 102 million, respectively.

Preliminary data from Adobe also indicates $3.3 billion was spent on Cyber Monday. This would make it the largest online sales day in history.

The information contained within this article was accurate as of November 29, 2016. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.

About Bill Hardekopf

Bill Hardekopf is the CEO of and covers the credit card industry from all perspectives. Bill has been involved with personal finance for over 15 years. He is a frequent contributor to Forbes, The Street and The Christian Science Monitor.
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