Online and Mobile Sales Reached Record Highs over Thanksgiving Weekend
Americans continue to transition from physical stores to mobile and online shopping.
Adobe estimates that online Black Friday sales this year will exceed $3 billion for the first time ever, and $1.1 billion of those transactions came from mobile devices.
Adobe also reports 56% of shoppers who visited retail websites did so from their mobile devices, and 40% of online sales were made through mobile devices.
In a separate study, PayPal found one third of its customers’ Thanksgiving and Black Friday transactions were conducted on mobile devices. PayPal users spent a staggering $10,781 per second on Thanksgiving and $15,507 per second on Black Friday.
The National Retail Federation says over 154 million consumers shopped over Thanksgiving weekend, compared to 151 million last year. Online sales surpassed in-store sales for the second year in a row. 109 million consumers shopped online during the holiday weekend, compared to 99 million that visited stores. Last year, those numbers were 103 million and 102 million, respectively.
Preliminary data from Adobe also indicates $3.3 billion was spent on Cyber Monday. This would make it the largest online sales day in history.