mVisa Rolls Out Its Mobile Payment Platform
Visa, Transerv and Micromax have rolled out mVisa’s new mobile payment service, which will allow an additional 60 million consumers in India to make payments on their mobile devices.
The service, which is backed by RBL Bank, will be launched on all Micromax smartphones through the native Udio mobile app.
“We believe real growth in digital payments would truly happen by offering best-in-class payments technology and services to the masses across our country and enabling them to digitize their money,” Anish Williams, cofounder and CEO of TranServ, explained in a statement. “The launch of mVisa on Udio mobile app delivers a world-class payment experience to the large customer base of Micromax users. Owing to the simplicity of the process, we are confident of it becoming very popular with the cash-centric segments in the society, thus being a significant catalyst toward our mission of a less cash economy.”
TR Ramachandran, Group Country Manager of India and South Asia for Visa, said, “The opportunity to accelerate the growth of commerce is fundamentally different today. With the launch of Visa Developer Platform, clients and partners now have access to some of Visa’s most popular payment capabilities. This enables them to create commerce experiences with Visa technology integrated, enabling greater security, scale and convenience. We are excited to work with Micromax and TranServ to bring mVisa to more consumers across the country and believe this will lead to increased adoption of digital payments.”
Currently, Micromax is the only device that can offer mVisa.
“Our collaboration will further leverage the Micromax mobile devices and our presence across a vast consumer base,” said Vikas Jain, Micromax cofounder. “We believe that single platform integration with multiple disparate services will broaden access, and the mobile phone comes at the center stage of this functionality.”