MasterCard’s “In Reach” Program Helps Millennials Reach Career and Financial Goals
In an effort to improve the financial literacy of upcoming generations, MasterCard has created the “in reach” program to teach Millennials how to better manage their money and their careers. The information provided in the program is derived from a partnership with LinkedIn and The Wall Street Journal.
MasterCard asserts that by 2017, Millennials will have more spending power than Baby Boomers, but most of them are unaware of how to properly save and allocate their money. MasterCard and its partners have teamed up to create a series of tools cardholders can use to better plan for the future.
“Millennials will be the largest generation in the workforce in 2015, yet the differences between this group and previous generations are vast,” said Trevor Fellows, Global Head of Advertising Sales for The Wall Street Journal. “By delivering a customized platform that provides Millennials with the information, resources and mentoring necessary to succeed, we can help bridge that gap.”
There are several parts of the “in reach” program, including:
- Optimize Me: Shows cardholders how to create a professional online presence.
- Money Smarts: Explains how to build credit and maintain a healthy budget, including access to a free credit score.
- Mentor Match: MasterCard matches cardholders with mentors in their industries to help Millennials jump-start their careers.
- Perks: Exclusive rewards for cardholders who link their MasterCard accounts to their “in reach” account.
“We’ve built in reach to fill the lack of adequate tools and strategies currently available to our youth heading out on their own for the first time. By collaborating with our issuing partners, we are enabling millennials to take charge of their career and finances,” said Cheryl Guerin, group executive for Global Products and Solutions at MasterCard.