MasterCard Launches “Simplify Controls”, Software for Online Fraud Prevention
MasterCard has launched a new software program designed to help small and medium sized businesses (SMEs) monitor and prevent fraudulent ecommerce transactions. Known as Simplify Controls, this software lets merchants choose which transactions they want to block or review based on their risk level.
Merchants can access their Simplify Controls accounts through computers or mobile devices. They can adjust fraud alert and prevention settings based on country of origin, transaction size, etc. Any transactions coming in that don’t fit into the risk tolerance will automatically be declined. Merchants will receive notifications about them so they can be aware of other fraudulent activities that may occur in the future.
After surveying a group of SMEs, MasterCard found that 89% of merchants who sell online have seen a sales increase of nearly 40%, marking a major shift in the market. The adoption of chipped payment cards is making it more difficult for fraudsters to steal information at in-person payment terminals. Many merchants and card issuers believe this will lead to an increase in online fraud, which is why programs like Simplify Controls could be even more valuable in the coming years.
Simplify Controls is an expansion of the Simplify Commerce program from MasterCard, a secure payment platform used by merchants of all sizes. Simplify Controls is only currently available in the United States, but is expected to expand throughout the world in the near future.