MasterCard and C40 Join Forces to Improve Transportation and Lower Emissions Worldwide
As heads of state gathered for the COP21 climate talks last week in Paris, MasterCard and the C40 Cities Climate Leadership Group (C40) announced they were partnering to connect global megacities in a “Mobility Management” network.
More than half of the world’s population lives in cities, which makes urban transportation one of the major contributors to CO2 emissions. The red alert issued yesterday in Beijing, which closed schools and businesses, demonstrates the danger of unchecked emissions. To curtail this, the MasterCard and C40 network will allow cities to share and activate best practices to optimize public transportation available in every city.
“The Paris COP21 ushers in a new approach to global action on climate change in which cities and non-state actors have a major role to play. The C40-MasterCard partnership provides a compelling example of the innovative and collaborative work that cities and businesses are doing to help China, the U.S. and other nations reach – and exceed – aggressive GHG targets,” said C40 Chair, Rio de Janeiro Mayor Eduardo Paes.
Hany Fam, president of MasterCard Enterprise Partnerships, said, “This new initiative is a great example of how public-private-partnerships can make significant improvements to transport systems in cities around the world, from higher productivity, development of new technologies to better air quality and associated health benefits.
“The relationship will benefit from C40’s proven impact from other network programs and MasterCard’s technology and data analytics leadership around transit programs in global cities such as London and Chicago.”
A recent C40 report demonstrates how effective communication and partnerships between network partners and city governments can be for implementing change. Sharing best practices allows city leaders to help reduce emissions, save costs and improve quality of life for citizens. Mobility Management has already positively impacted several citie:
- In Milan, its “Area C” road pricing scheme has reduced traffic, improved air quality and increased transport speeds.
- Contactless transit ticketing has reduced transport costs and increased transit ridership in London.
- “SF Park” in San Francisco has created a responsive pricing system, which has reduced “cruising” for parking spots by 50%.
- A number of changes have been made in Paris, including new parking policies, a car sharing program, and improved cycling and public transport systems. These updates have reduced emissions.
- The new MTA Bus Time program in New York City raised transit ridership by 2%.
As the Mobility Management system spreads with the help of MasterCard, more cities may be able to inexpensively improve transport capacity, efficiency and accessibility.