Most Americans Want More Information about Data Breaches

Most Americans Want More Information about Data Breaches

June 30, 2015         Written By Natalie Rutledge

A staggering number of American consumers want to know more about data breaches than what companies have provided them, according to new research from the Zix Corporation. 84% of Americans said the best way for retailers to maintain consumer trust after a data breach is to immediately send out a notification and keep consumers informed throughout the investigation process.

92% said they believe a company should have to report a data breach to their entire customer base, no matter the size of the breach. 70% of consumers said they stay up-to-date about data breaches, but only 51% considered themselves knowledgeable about cybersecurity.

With regards to how data breaches have impacted consumers, 49% of respondents said they haven’t changed the way they shop after the major data breaches of 2014, while 60% say they still trust retailers to protect their card information.

“As wide-scale data breaches have become more common over the past few years, it’s increasingly critical that companies implement proper protection, like email encryption, and set up crisis plans for when a breach does occur,” said Rick Spurr, CEO of ZixCorp. “As the survey confirms, acknowledgement and opening a clear and honest line of communication can go a long way in rebuilding consumer trust.”

The survey consisted of 500 people between the ages of 18 and 75.

The information contained within this article was accurate as of June 30, 2015. For up-to-date
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About Natalie Rutledge

Natalie Rutledge majored in Communications at Mississippi State University. She was in sales for a number of businesses and spent nine years working as a communications advisor to various entities. Natalie can be contacted directly at
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