Most Americans Want More Information about Data Breaches

A staggering number of American consumers want to know more about data breaches than what companies have provided them, according to new research from the Zix Corporation. 84% of Americans said the best way for retailers to maintain consumer trust after a data breach is to immediately send out a notification and keep consumers informed throughout the investigation process.

92% said they believe a company should have to report a data breach to their entire customer base, no matter the size of the breach. 70% of consumers said they stay up-to-date about data breaches, but only 51% considered themselves knowledgeable about cybersecurity.

With regards to how data breaches have impacted consumers, 49% of respondents said they haven’t changed the way they shop after the major data breaches of 2014, while 60% say they still trust retailers to protect their card information.

“As wide-scale data breaches have become more common over the past few years, it’s increasingly critical that companies implement proper protection, like email encryption, and set up crisis plans for when a breach does occur,” said Rick Spurr, CEO of ZixCorp. “As the survey confirms, acknowledgement and opening a clear and honest line of communication can go a long way in rebuilding consumer trust.”

The survey consisted of 500 people between the ages of 18 and 75.