Major Expansion for Visa’s Digital Wallet

Major Expansion for Visa’s Digital Wallet

November 13, 2012         Written By Bill Hardekopf

Visa has significantly expanded its reach into the digital payment industry.

Visa’s digital wallet service, V.me, is adding more than 50 financial institutions, including PNC, U.S. Bank, BBVA/Compass and BB&T. This increases Visa’s potential base of cardholders to 55 million. Visa hopes these banks push V.me to their customers.

Twenty-three online retailers, such as Buy.com. 1-800-flowers and MovieTickets.com, now offer V.me as a payment option at check out. V.me works on a smartphone, PC or tablet.

Digital wallets like V.me make online check-out faster, thus decreasing shopping cart abandonment. Instead of entering a long credit card number and shipping address, customers enter an email and password and the shipping information is automatically filled in.

Visa’s digital wallet service competes with MasterCard’s PayPass, American Express’ Serve, Google Wallet and PayPal.

A complete list of financial institutions and retailers offering V.me can be found here.



The information contained within this article was accurate as of November 13, 2012. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


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About Bill Hardekopf

Bill Hardekopf is the CEO of LowCards.com and covers the credit card industry from all perspectives. Bill has been involved with personal finance for over 15 years. He is a frequent contributor to Forbes, The Street and The Christian Science Monitor.
View all posts by Bill Hardekopf
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