Kroger Will Enter the Mobile Payment Market with Chase Pay
Grocery stores could become some of the most popular places mobile wallets will be used because people have to visit them on a regular basis. Once consumers get in the habit of using their mobile wallet, they naturally look for other stores that offer the same service.
Kroger just announced a partnership with Chase Pay in 2018. This is the first mobile wallet available at the nationwide grocery chain, and could provide new opportunities for both Chase and Kroger.
Is Chase Pay the right mobile wallet for Kroger to select? Apple Pay, Samsung Pay and Android Pay have far more users than Chase Pay, and they are available at more retailers. This means customers are more likely to be familiar with the mainstream mobile wallets than they are with Chase Pay. Nevertheless, the new partnership allows Chase Pay to reach 2,793 food stores in 35 states, and could eventually extend to Kroger’s “Family of Companies” which includes 2,258 pharmacies, 1,472 supermarket gas stations, and 783 convenience stores.
Despite the slow adoption for Chase Pay, the mobile wallet is available with many well-known merchants, particularly Best Buy. Most of these merchants only offer Chase Pay for online purchases at this time including Walmart. Kroger will be one of the select stores to provide this service for both online and in-store purchases.
Paying for groceries with a mobile wallet can be simple and convenient, depending on how familiar you are with the app. Ideally, you should be able use the same mobile wallet for most of your day-to-day purchases. Having to learn multiple wallet structures and remembering which wallet can be used at each store can be a hassle. That is the biggest obstacle Chase and Kroger will face with their rollout, but for the right consumers, this could speed up their checkout process.