Holidays Saw Big Increase in eCommerce and Fraud Attempts

Holidays Saw Big Increase in eCommerce and Fraud Attempts

January 20, 2016         Written By John H. Oldshue

The 2015 holiday shopping season saw a huge increase in eCommerce transactions, but also a concerning jump in fraud attempts, according to a recent report from ACI Worldwide.

In 2014, 1 out of every 72 online transactions was a fraudulent attempt. That number increased to 1 out of every 67 in 2015.

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The report was compiled from hundreds of millions of transactions made during the 2014 and 2015 holiday shopping seasons, defined as the time period starting on Black Friday and ending on December 31.

Key findings include:

  • The number of eCommerce transactions grew by 21% between 2014 and 2015, while fraud attempts grew by 8%.
  • In 2015, fraud attempts were highest on Christmas Eve (2.4%), Thanksgiving (2%), Black Friday (1.8%) and holiday shipment cut-off dates (1.6%). Two trends made these the most popular days for cybercrime. First, electronic gift cards, which are popular last-minute purchases, have the highest fraud attempt rate. Secondly, the buy online/pick-up in-store transaction increased, which has a higher fraud attempt rate than other delivery types.
  • In fact, fraud attempts for buy online/pick-up in-store increased by 47% in 2015. Next day and overnight delivery saw a 50% increase in fraud attempts.
  • International sales increased by 29% by volume and 22% by value.

“Global commerce has seen a huge increase in the past year, and it is critical for merchants to have integrated fraud prevention monitoring with cross-border payment acceptance, along with single tokenization and a single view of the customer,” said Mike Braatz, senior vice president, Merchant and Risk Solutions, ACI Worldwide. “Merchants must implement a sophisticated multi-layered, multi-dimensional approach to fraud prevention for all transaction channels.”

The information contained within this article was accurate as of January 20, 2016. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


About John H. Oldshue

John Oldshue is the creator of He worked for over 15 years in television and won an Emmy award for his reporting. He covers credit card rate issues for
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