Young Adults More Concerned About Card Fraud Than Online Privacy
Young adults, born afterafter 1996 and known as iGen or Gen Z, are less concerned than Millennials about their privacy when it comes to mobile payment apps and social media. But they are more concerned about protecting their identity while paying with a debit or credit card.
This is just one finding of the Center for Generational Kinetics report, “iGen Tech Disruption,” which studied generational attitudes on issues ranging from politics to technology. Other key findings include:
- Vine, Instagram and Twitter were the most popular social media sites for iGen. Facebook didn’t even make their top five list, but 44% said it is a good social media site for people of any age, from their own generation to their grandparents.
- More than any other generation, including Millennials, iGen felt social media determines their self-worth. It affects their self-esteem, popularity, social influence, job and dating prospects. 37% said that it also affects their happiness.
- While 25% of Baby Boomers don’t trust shared service providers such as Uber and AirBnB, iGen counts on these companies. 63% of iGen respondents said background checks on those providing shared services is the way to earn their trust, which is higher than any other generation.
- iGen believes people should receive their first smartphone at 13 while everyone else, including Millennials, think people should wait until they’re 18.
- iGen respondents believed phone usage is acceptable nearly everywhere, including during dinner, religious service, a job interview, applying for a home loan and even at their own wedding. But only 6% thought it was okay to use their phone in any way at work.
“iGen’s role and relationship with technology—from attitudes toward technology to true dependence on it—provides the best snapshot we have of future technology usage for each of us,” said Jason Dorsey, iGen expert and co-founder of the Center for Generational Kinetics. “This happens because technology trends now ripple up: from the youngest adults to the oldest. The generations before iGen, such as Millennials, Generation X and Baby Boomers, will eventually adopt many of the technology habits and attitudes that iGen already views as normal. Our study reveals what to expect.”