Holiday Sales Predicted to Reach $630.5 Billion This Year

Holiday Sales Predicted to Reach $630.5 Billion This Year

October 14, 2015         Written By Lynn Oldshue

According to the latest predictions from the National Retail Federation, holiday sales in November and December are expected to reach $630.5 billion this year, up 3.7% from 2014.

This increase is higher than the 10-year average of 2.5% per year. But it would be slightly lower than the 4.1% increase which took place during the 2014 holiday season.

If the predictions are accurate, the 2015 holiday sales in America will represent 19% of overall retail sales of $3.2 trillion for the year.

“While economic indicators have improved in several areas, Americans remain somewhat torn between their desire and their ability to spend,” said NRF President and CEO Matthew Shay. “We expect families to spend prudently and deliberately, though still less constrained than what we saw even two years ago.”

In addition to an increase in retail sales, the NRF predicts a large boost in online sales, up 6-8% from last year. This could raise the total online sales for the holiday season to $105 billion.

To keep up with the high sales, retailers are expected to hire as many as 750,000 workers for the last two months of the year. Last year, 714,000 seasonal employees were hired for holiday positions.

The information contained within this article was accurate as of October 14, 2015. For up-to-date information on any of the terms, cards or offers mentioned above, visit the issuer's website. Many of the offers on this article are from our affiliate partners, and may be compensated if you take action with any of our affiliate partners.


About Lynn Oldshue

Lynn Oldshue has written personal finance stories for for twelve years. She majored in public relations at Mississippi State University.
View all posts by Lynn Oldshue