Half of Men Do Majority of Their Shopping Online

Half of Men Do Majority of Their Shopping Online

January 29, 2020         Written By John H. Oldshue

According to a new shopping study from daVinci Payments, approximately 50% of men do the majority of their shopping online. This is true for all generations, ranging from 53% for 18- to 29-year-olds to 47% for men over 60.

daVinci Payments conducted a similar survey around the holiday season focused on women’s shopping habits. That study revealed that 47% of women planned to do more than 50% of their holiday shopping online. Moreover, 52% said they would make over 50% of their online purchases through Amazon.

For both genders, convenience was the biggest reason for shopping online: 81% for women and 73% to 85% for men. Price was the second factor for both genders, followed by selection.

Surprisingly, shoppers were more motivated by rebates than they were by instant savings. Two-thirds of men and 70% of women said they would choose a $100 rebate over $50 instant savings on a $500 purchase.

Men and women report similar shopping habits online, but there is one area where they different significantly: retail credit cards. A recent study showed that men were twice as likely as women to apply for a card in store. Among shoppers who applied for store credit cards over the holidays, only 6% said their applications were denied. Additionally, men are more likely to ask for a lower APR from their credit card companies, but 81% of cardholders who make that request get approved for a decrease in their interest rate.



The information contained within this article was accurate as of January 29, 2020. For up-to-date information on any of the terms, cards or offers mentioned above, visit the issuer's website. Many of the offers on this article are from our affiliate partners, and LowCards.com may be compensated if you take action with any of our affiliate partners.


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About John H. Oldshue

John Oldshue is the creator of LowCards.com. He worked for over 15 years in television and won an Emmy award for his reporting. He covers credit card rate issues for LowCards.com.
View all posts by John H. Oldshue
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