Half of Men Do Majority of Their Shopping Online
According to a new shopping study from daVinci Payments, approximately 50% of men do the majority of their shopping online. This is true for all generations, ranging from 53% for 18- to 29-year-olds to 47% for men over 60.
daVinci Payments conducted a similar survey around the holiday season focused on women’s shopping habits. That study revealed that 47% of women planned to do more than 50% of their holiday shopping online. Moreover, 52% said they would make over 50% of their online purchases through Amazon.
For both genders, convenience was the biggest reason for shopping online: 81% for women and 73% to 85% for men. Price was the second factor for both genders, followed by selection.
Surprisingly, shoppers were more motivated by rebates than they were by instant savings. Two-thirds of men and 70% of women said they would choose a $100 rebate over $50 instant savings on a $500 purchase.
Men and women report similar shopping habits online, but there is one area where they different significantly: retail credit cards. A recent study showed that men were twice as likely as women to apply for a card in store. Among shoppers who applied for store credit cards over the holidays, only 6% said their applications were denied. Additionally, men are more likely to ask for a lower APR from their credit card companies, but 81% of cardholders who make that request get approved for a decrease in their interest rate.