Google Rolls out Cash Payments for Android Apps and In-App Purchases
Today, Google rolled out a new service that allows users to pay for Android apps and in-app purchases using cash.
The service, known as “Pending Transactions,” gives users the ability to buy an app or make an in-app purchase, then pay at a nearby convenience store. Users receive a code they give to the cashier. They pay the store in cash, and Google emails them within 10 minutes to confirm the purchase.
Google announced this program at the I/O Developer conference. Pending transactions are currently available in Japan and Mexico, but they may expand to other markets in the future. You may watch the full presentation for “What’s New at Play Billing” here.
Google has created several other payment options for emerging markets in the past, most notably carrier billing. This allows users to charge a purchase to their phone bill. Carrier billing is available for over 170 carriers around the world, and is supported on over one billion devices. However, it is still not the most effective solution for cash-reliant consumers.
If a user pays in cash and requests a refund, Google will issue it as a Play Store credit. While most transactions will be completed within 10 minutes, Google does have a disclaimer saying it could take up to 48 hours to confirm a cash purchase.