Google Plans to Rebrand Mobile Wallet as ‘Google Pay’

Google Plans to Rebrand Mobile Wallet as ‘Google Pay’

January 9, 2018         Written By John H. Oldshue

Google just announced they are getting rid of Android Pay—well, at least the name. The company plans to merge Android Pay, Google Wallet, and Chrome’s payment saving feature into one platform known as Google Pay.

The transition will happen “over the coming weeks.” All Android Pay logos in stores will switch over to Google Pay, and the mobile wallet will get a slight makeover. Each feature will still work in the same manner but all functions will be grouped under one brand.

Google’s announcement hinted at more expansions in the future: “{This} is just the first step for Google Pay. We can’t wait to share more.” They have not released any details on what the next steps may be.

This is most likely an effort to compete with other wallets like Apple Pay and Samsung Pay. Google may be using the leverage of its primary brand to draw in new customers. “Google” is a trusted, long-standing name that resonates with consumers, much more than Android. People who are used to Google Calendar, Gmail, Google Docs, Google News, Google Maps, and Google itself may be more likely to use a mobile wallet that carries this coveted moniker.

The seeds of Google Pay have been around since last October when the company launched Pay with Google. This option speeds up the checkout process similar to how PayPal works on many mobile sites. Select the “Pay with Google” option, and the program will automatically fill out your payment details and shipping address. The button has the Google G next to the word Pay, so it looks identical to the Google Pay logo.



The information contained within this article was accurate as of January 9, 2018. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


john-oldshue

About John H. Oldshue

John Oldshue is the creator of LowCards.com. He worked for over 15 years in television and won an Emmy award for his reporting. He covers credit card rate issues for LowCards.com.
View all posts by John H. Oldshue
Featured Low Interest Card
Top Features : 1.25X miles on every purchase; no annual fee; bonus of 20,000 miles once $1,000 is spent in first 3 months
Featured No Annual Fee Card
Top Features : Earn cash back twice. 1% when you buy plus 1% as you pay; 0% APR for 18 months on balance transfers
Featured Bad Credit Card
Top Features : No Annual Fee; Cash Back match at the end of your first year; Social Security Alerts
Featured Fair Credit Card
Top Features : No annual fee; access to higher credit line after making first 5 monthly payments on time
Featured Limited/No Credit
Top Features : No annual fee; reports to major credit bureaus; access to higher credit line after making first 5 monthly payments on time
Featured Cash Back Card
Top Features : No Annual Fee, Bonus Offer, Cash Back