Google to Launch “Buy” Buttons to Compete with Amazon, eBay

Google to Launch “Buy” Buttons to Compete with Amazon, eBay

May 19, 2015         Written By Bill Hardekopf

The long rumored development of a Google marketplace may finally be taking form. The Wall Street Journal reports that Google will be adding “Buy” buttons to search results on mobile devices, thereby streamlining the online shopping process and providing direct competition for Amazon and eBay.

To be clear, Google is not turning itself into a retailer. Instead, the company looks to maintain visitors on its search engine for a longer period of time, and keep them from going to other sites like Amazon. Shoppers can place their orders and pay for their items through a separate Google page, but the order itself is processed by the original seller.

The idea of a Google marketplace was first raised in December, but it may become a reality sooner than expected. Google is only testing the buy buttons on select high-search traffic mobile devices, but it may expand to other smartphones and computers if the test is successful.

Some retailers fear this could prevent them from creating a valuable connection with their shoppers, converting the online store into an order processing plant. In response to that concern, Google will allow customers to opt into newsletters and other promotional offers they may have received on the online store, even if they check out through Google. The retailers will still get the contact information they need to connect with their customers.

Of course, Google will most likely be launching the buy buttons on Android phones. There are no updates about iPhones at this time or which Android devices will be seeing the buttons in the next few weeks.



The information contained within this article was accurate as of May 19, 2015. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.


bill-hardekopf

About Bill Hardekopf

Bill Hardekopf is the CEO of LowCards.com and covers the credit card industry from all perspectives. Bill has been involved with personal finance for over 15 years. He is a frequent contributor to Forbes, The Street and The Christian Science Monitor.
View all posts by Bill Hardekopf
Featured Limited/No Credit
Top Features : No annual fee; reports to major credit bureaus; access to higher credit line after making first 5 monthly payments on time
Featured Fair Credit Card
Top Features : No annual fee; access to higher credit line after making first 5 monthly payments on time
Featured Low Interest Card
Top Features : 1.25X miles on every purchase; no annual fee; bonus of 20,000 miles once $1,000 is spent in first 3 months
Featured Cash Back Card
Top Features : 1.5% cash back on all purchases; $150 bonus after spending $500 in first 3 months
Featured No Annual Fee Card
Top Features : Earn cash back TWICE. 1% when you buy plus 1% as you pay; 0% APR for 18 months on balance transfers
Featured Bad Credit Card
Top Features : Perfect credit not required; Reports to major credit bureaus