Google Credit Card Gets the Boot

May 23, 2013, Written By Bill Hardekopf
Google Credit Card Gets the Boot

Google’s longstanding plans to launch a physical credit card on the market have been put on hold for the time being.

The launch of the card was supposed to help Google learn more about consumer purchases. By gathering data about the shopping habits on the cards, Google would have been able to better target specific advertisements to certain customers. This is part of the Google Wallet project, much like Google Play and Google Checkout. They were all developed, in part, to learn how people spend money so advertisers can reach the right people at the right time.

For now, Google is redirecting its focus to the Wallet as they have run into issues with the readers needed to use their program. They have successfully made mobile payments available, but they now have to wait for the readers to gain in popularity so people can use the technology. This issue has put all projects with a credit card on hold, but there are still plans for the future.

For those of you looking forward to the Google Wallet card, you will just have to wait to see how things pan out. Knowing Google, the company will find a way to make these plans become a reality, or they will come up with something even better in the future.

The information contained within this article was accurate as of May 23, 2013. For up-to-date
information on any of the terms, cards or offers mentioned above, visit the issuer's website.

About Bill Hardekopf

Bill Hardekopf is the CEO of and covers the credit card industry from all perspectives. Bill has been involved with personal finance for over 15 years. He is a frequent contributor to Forbes, The Street and The Christian Science Monitor.
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