Whole Foods Benefits From New Loyalty and Ordering Programs
Nationwide grocery store Whole Foods launched a loyalty program last year that allows frequent shoppers to save money based on their purchase volume. The company reports the program is going well in the testing phase, and expects to expand to more stores in the near future.
Currently, the Whole Foods loyalty program is only available in 12 of its 360 stores in North America and Canada, so there is tremendous room for growth.
“We’re excited to expand the pilot to our Washington, D.C., customers this spring, with hopes of having the program live in a majority of our stores for the 2015 holiday season,” Walter Robb, CEO of Whole Foods, said on an earnings call.
In addition, Whole Foods partnered with Instacart in September 2014, and the average weekly online delivery sales volume has exceeded $1 million. That has played a big role in the company’s ability to expand its digital efforts and its pilot program at the same time. The Whole Foods app has been downloaded over 600,000 times, and it has helped the chain go beyond simple brick and mortar stores.
Robb says that a good portion of online sales currently take place through Apple Pay, which was responsible for 150,000 transactions in the third quarter of last year.
“This payment option has grown quickly to 2% of sales which we expect will continue to increase especially after the Apple Watch launches this year,” said Robb.